Blog – Entukei Marketing and Communication

17 Aug 2020

10 Reasons to invest in SEO copywriting services

For online businesses, developing a strategy that increases your chances of ranking higher on search engines ultimately helps the growth of your business.

SEO copywriting is an important part of a strong digital strategy. Therefore, when powerfully written online content is combined with other tactics, it can lead to an increase in your conversions, help you gain more customers, and boost your Google rankings.

What is SEO and SEO Copywriting?

Search Engine Optimisation (SEO) is regarded as the foundation for highly noticeable and applicable web content.

SEO copywriting is a combination of two elements: SEO and copywriting. Even if your company has a great team of in-house writers, SEO is a specialised industry that needs time and effort to master.

Most people don’t fully understand SEO and most of the people who do don’t have in-depth knowledge. A group of experts will bridge that gap and apply their skills to improve your brand’s online presence.

SEO content is a copy that is written to attract new visitors to your site. With more traffic on your site comes more sales and more online authority.

Copywriters employ various strategies to produce effective SEO content. This includes optimising meta content and images, naturally placing phrases and keywords throughout the copy, and formatting the headline in a way that readers and search engines can easily understand it.

Why SEO Copywriting Services Are Important to Your Brand

While a lot of businesses don’t appreciate why they need excellent SEO copywriting services, the best brands understand that they need first-class SEO copywriting to help them rise to the top of the Search Engine Results Pages (SERPs). With expert SEO, your brand stands to gain the following:

Save Money. Using paid placements or paid advertisements can be expensive, but with great SEO copywriting services, you can save on costs. So, rather than market your brand anywhere and everywhere, SEO copywriting is targeted at only those customers you want. It clears the path for your content to rank organically.
A Competitive Edge. You don’t want to get left behind by your competition. So, if they’re working on their SEO, you should be, too.
Boost in Search Rankings. With great SEO, your content becomes more visible as it rises to the top spots in the SERPs. This is important as the top spot is where you can get a significant number of clicks and attention.
Innovative Content. With search engines getting bigger, it’s in your best interests to feature highly on them. That way, customers can easily locate your business, find your content and have productive engagements with your brand. Ultimately, your company will make more sales.

Even if you have exceptional content and a trustworthy brand, it is not enough to rank. In addition to that, you need the services of a great SEO copywriting agency to give your content the energy it needs to be at the top of SERPs.

Here are the 10 most important reasons to hire expert SEO copywriters:

1. Improved Keyword Research
Keyword research contributes greatly to good SEO, so it must be done right. Targeting mediocre, short keywords and phrases will only leave you disappointed with the results. But with an SEO copywriting service, you can be sure of solid keyword research that will boost your rankings.

2. Better Page Focus
If you don’t have a good grasp of SEO, you’ll find it’s difficult to focus a page. However, SEO copywriters know how to narrow, target, and place your content so it can rank most powerfully for your target keyword.

3. Great Research
Good research is essential because links and backlinks are powerful ranking factors for SEO. With links to pertinent and reliable third-party sources all through your content, it can rank higher in searches.

4. SEO-Friendly Descriptions and Meta Tags
Meta tags and descriptions are some of the challenging but indispensable SEO tools used by skilled copywriters. Meta content is used by search engines to understand and rank your site. This is one of those things that you leave for the experts.

5. Perfect Page Length
The length of your online content is important for SEO. And the good thing is that SEO copywriters know how to use the length of an article to best effect – so, articles are short when they need to be and longer when necessary.

6. Natural Keyword Insertion
Keywords should fit naturally into your copy, and this is what you’ll get from SEO copywriters. They’ll lace your copy with keywords in a way that you won’t even notice them while search engines will notice and rank them.

7. Enhanced Landing Pages
An SEO copywriting service can help you create great landing pages. SEO copywriters know all the tricks to develop a remarkable landing page along with an understanding of the best way to use formatting, language, and offers to encourage readers to click. When you collaborate with a skilled SEO copywriter, your conversion rate will improve and your pages will rank high.

8. Expert Competitor Analysis
If you operate in a crowded industry or are just looking for clever ways to exploit the data around you, SEO copywriters can assist you in analysing and learning from the pages of your competitors so they can develop insightful strategies to make you rank higher than them.

9. Simpler Writing
Keeping it simple is one of the hallmarks of a great SEO copywriter. Although plenty of companies can sometimes make their articles too complicated, a skilled SEO copywriter ensures that the article is written in a way that makes it readable and understandable by all audiences. This has the effect of boosting your rankings.

10. Persuasive Calls to Action
SEO copywriters know how to compose an impressive Call to Action (CTA). Creating great CTAs can help boost your conversions, and when combined with some SEO tricks such as including phrases and keywords in your CTA anchor text, your site will rank higher and you’ll gain more qualified leads.

If you want your brand to have online relevance, then you cannot do without an SEO copywriting agency. You’ll get a team of expert copywriters who are skilled at crafting enthralling content that your clients and customers will find highly engaging and informative.

If you need help with SEO copywriting, please get in touch with WooContent today.

Source: https://woocontent.com/

On August 17, 2020

By Entukei Marketing

17 Aug 2020

Graphic Design

How to get hired at a top Digital Marketing Agency

Agency life. We’ve all seen the photos posted on social media – the cool offices, the unique culture, the Silicon Valley-like perks, the cool clients. What the photos don’t show are the long days, the fast pace, the constant learning, the ability to wear many different hats for different clients and the defeat of having your ideas and work picked apart by clients.

Takes a special breed to not only work at an agency, but to thrive and succeed. While some prefer the ability to hyper-focus on one brand and one specific task like many client-side jobs provide, we love the rush that agency life brings. But hey, we are that the special breed.

Are you serious about getting into an agency? At Vital, we are looking for go-getters that set themselves apart and show (not just say) that they have a passion for digital marketing. Here are just a few of the things that we are looking for and the questions you need to ask yourself in order to best position yourself for a successful career within an agency.

Are You a Life-Long Learner/Self Educator?

Digital marketing changes at the speed of light. To be successful, you need to be a self-educator that builds self-education into your daily practice and ritual. We aren’t just looking to see what you’ve been formally taught, we are interested in what you do day-to-day to better yourself.

If you’re new to the industry, the first place to start is taking advantage of all of the free online resources and specifically the free certificate-based programs. We are listing a few here, but your career aspirations and interests should dictate what paths you pursue (SEO, PPC, SEM, copywriting, technology, project management etc.)

Google Analytics Certification – Google Analytics is the most widely used web analytics service on the internet. They offer a variety of trainings and certifications.
HubSpot Inbound Certification – This is a core certification that every potential digital marketing professional should acquire. In addition, HubSpot offers other relevant certifications and trainings.
Copyblogger Membership (Free) – Copyblogger is one of the leaders on content marketing theories and principles. Great for not just copywriters, but digital marketers in general. They offer free trainings and curriculums.

Everyone learns differently and there are literally thousands of great resources available for all types of learners (listeners, readers, watchers, visualizers). We can’t tell you what will work for you, but here are 10 resources that we would start with. Following these 10 blogs will lead to a whole new world of exploration that works for you as you develop new habits and daily practices necessary to be successful now and in the future.

HubSpot – https://blog.hubspot.com/
Moz – https://moz.com/blog
Marketing Profs – https://www.marketingprofs.com/
Marketing Land – https://marketingland.com/
Kissmetrics – https://blog.kissmetrics.com/
Convince and Convert – http://www.convinceandconvert.com/blog/
Copyblogger – https://www.copyblogger.com/blog/
Social Media Today – http://www.socialmediatoday.com/
Social Media Examiner – https://www.socialmediaexaminer.com/
eConsultancy – https://econsultancy.com/blog/

Are You an Active Participant in Your Future Profession?

The idea of “showing and not telling” is crucial in landing a career in today’s marketing world. It’s easy to say you are doing something, but is far more impactful if you are able to show it instead. A good example is having a blog. Simply saying “yeah I like to blog” is no longer enough. These days agencies want to see you have a blog and want to know that you’re continually making an effort to update it.

While web design and development can be very complicated, setting up your own blog does not have to be. Anyone can setup a personalized blog quickly and easily using WordPress.

Think of your blog as your own personalized sandbox to try new things, see what works and improve your overall knowledge of digital marketing. It will teach you the basics of content strategy, understanding analytics, conversion, list building and content distribution.

The number one question that everyone asks is what do I write about? The answer to this question will depend on where your passions and interests lie. Love craft beer? Start a blog about craft beer. Love yoga? Start a blog about yoga. The goal isn’t to build the world’s best blog about yoga; it’s to learn and build the daily practice needed to succeed at an agency. Still not sure what to write about, use it as a personalized journal of what you are learning and how it relates to your goal of finding your dream job within an agency.

Do You Have Relevant, Real-Life Experience?

For recent graduates, this might be an internship. For others looking to make a career change, an internship might not be feasible. However, we all know a small business owner that is overworked and looking for someone to help. Why not find a way to help someone out and hone your skills at the same time?

Obtaining relevant experience allows you to incorporate what you are learning from your self-education and marketing background to develop a strategy that helps them accomplish their business objectives. When you’re finished, why not develop a case study that you can present to potential agencies that show your knowledge and desire to make client services your career?

Experience is vital. If you don’t have any, don’t wait for it to fall in your lap. Make it happen yourself.

Do You Have a Strong Social Presence?

Are you on Twitter? If so, are you really using it? What exactly are using it for and does it align with the career you’re pursuing? The same goes for other social media accounts — particularly LinkedIn.

But while it’s true that you need a strong LinkedIn profile, it has to go deeper than that. Prospective agencies are going look at your social profiles, not just what you post, but who you follow, insights that you add when posting and reposting links. Use social media as a distribution platform to content that you create or find. The more robust you can make your social channels, the more you will stand out. What are you posting and reposting will be a reflection of how serious you are about breaking into digital marketing and the agency world and provide insights into how you think.

Do You Stand Out? If So, How?

If you do the first four things consistently, you will look good on paper, but the sad reality is that your resume might never get in front of the right person.

At Vital, we get on average of 20 resumes a day that all come in looking virtually the same. This is where you need to get creative to really stand out. We can’t give you the answers, but it’s marketing and if you really want to show potential employers that you are serious, it’s time to market yourself and capture the attention of your target market.

Have You Done Your Homework?

If you are able to get an interview, make sure you do your homework on the agency. Spend time on their site. Download their content, learn about their clients, their team, their process. Understand what they specialize in and how you can help them. Remember, agencies are fast-paced, efficient operations that are looking for go-getters. If you aren’t able to prove that you have done your homework, you will never get the chance to prove what you can do.

Source: https://vtldesign.com

On August 17, 2020

By Entukei Marketing

17 Aug 2020

Content Writing

Copywriting guidelines during the coronavirus outbreak

Since the coronavirus hit earlier this year, it’s hard to go anywhere without hearing about it. It’s all over your social newsfeeds, companies everywhere are releasing coronavirus support landing pages on their websites (yes, including us) and you’re always eagerly awaiting the next update about the loosening of lockdown restrictions.

Sure, we’re all talking about it, but how are you meant to go about writing about it? Whether you’re a copywriter, a content marketing professional, a blogger or an SEO, it’s important to adjust your copywriting techniques to the realities of the coronavirus pandemic.

From perfecting the ideal tone of voice to maintaining accuracy, here are some copywriting guidelines you can use during the coronavirus outbreak from the content marketing experts here at Passion Digital.

Have a look at how we helped our clients adapt to the coronavirus!

Copywriting Tips During the Coronavirus Outbreak

Adapt Your Strategy

During these times, it’s important to make sure that the content you’re producing is relevant, useful and sensitive. For example, if you’re a business trying to sell a product or service, now may not be the best time to produce scarcity-driven content that says things like Order now before it’s too late! or Limited spots are left, so book now! It’s likely that this approach won’t resonate with your customers, who will probably be worried enough already about their careers, health and family.

It’s also important that businesses modify their content strategies to fit the current climate – especially those in the travel industry. We helped one of our travel clients, Teletext Holidays, in this regard. While it wasn’t safe to encourage people to travel during the heights of the pandemic, we found lots of other ways to create relevant content that was responsible, useful and most of all: entertaining.

The ‘Viral Virus’ blog post became Teletext Holidays’ best performing article.

We helped Teletext turn their blog into a stay-at-home holiday hub. They produced blog posts to inspire the reader to have a holiday from the comfort of their own home, from cooking international cuisine and learning a language to creating a beach getaway in the back garden. Once countries began to reopen for domestic and international tourism, we created blog posts for them that feature the most recent information on each country’s current status, which are updated as and when things change.

This is just one of the many ways you can create useful, unique content that is relevant to your business and interesting to your customers, while maintaining a responsible, realistic and sensitive approach.

Accuracy Makes for Great Copywriting

Since the coronavirus hit, many things have been postponed or cancelled completely. Whether you’re a business or a freelance copywriter, it’s a good idea to go through your scheduled press releases, blogs, landing pages, social media posts, automated emails – the list goes on – to ensure that you are not suggesting that people attend an event that is no longer happening, visit a facility that is now closed or participate in an activity that is not safe. You should also stay on top of the latest coronavirus updates, which will help you with all future content you produce.

Pay Attention to Your Tone of Voice

Anyone who writes copy knows that tone of voice is important and that there is a power in the words you choose. This means that, especially during the coronavirus outbreak, you should pick the words you use very carefully and make sure that your tone of voice doesn’t come off as insensitive. While puns and a casual tone of voice may be a part of how you or your brand normally write, it’s a good idea to dial it back a bit for the time being so you don’t come off as too flippant, which could put off the people who read your content.

That being said, positivity and puns are not the same thing – maintaining a positive tone and looking on the bright side makes for uplifting content, which many people are very much in need of right now.

As for the words you choose, it’s for the best to avoid terms like ‘contagious’ and ‘infectious’, as many people now negatively associate the meanings of these words. It’s never a bad idea to avoid newly common cliches as well, such as ‘unprecedented times’. You’re a writer, after all – you know the benefits of spinning overused terms and phrases into something fresh and unique. And, of course, Thesaurus.com is a friend to all.

Maintain High Standards

Now more than ever, it’s important that you maintain high standards with your writing. As a copywriter, you have one of the most important jobs right now. You have the power to uplift, inform and support the public with your writing (the pen, after all, is mightier than the sword). So double check your facts to ensure they’re correct and up to date, stay informed, be sensitive and empathetic to others, have someone proofread your work and, above all, don’t stop writing – we need copywriters now more than ever.

Source: https://passion.digital/

On August 17, 2020

By Entukei Marketing

17 Aug 2020

Content Marketing

How to measure content marketing ROI.

Content marketing is here to stay – it’s a proven strategy used by the world’s most successful marketing teams. Despite this, proving the value of your content to your bosses and peers is another task entirely.

Measuring the return of your content strategy sounds straightforward. You probably already have an idea whether it’s working or not. But how do you measure return on investment (ROI) in practice? Here are some of the best way of doing so.

Calculating ROI

In plain terms, to calculate ROI, subtract the spend from the return, then divide the return by the amount spent – in this example, our return is £20,000 and our spend is £10,000:

(£20,000 – £10,000) / £10,000 = 1.00

ROI = current value of investment minus cost of investment divided by cost of investment.

This will give you a decimal that can be expressed as a percentage (in this case, 100%). You’ll already know this but if it’s a positive number, well done, your activity drove more money than you spent. If it’s negative, it probably wasn’t worth the effort.

The underlying stats

The actual formula for ROI is relatively straightforward. Adding up how much you spend should also be simple, providing you have kept accurate records. Add up everything from time spent, salaries paid, agency fees, media spend, design costs and anything else you can think of for the most accurate reflection.

The most difficult part with content marketing is putting a figure on the return.

Lead generation

Identifying the return is easier for some types of content over others. If your content is behind a lead-generation form that requires users to enter their details before accessing the file, you’re in luck. Evaluating the amount of business it drove is as simple as matching the lead value to the downloads. It may be worth doing this with potential lead value (whether it was won or lost) and actual sales value. This way, you can prove the worth of your content – it’s up to the sales team to close the lead.

You can see this method in action with Hubspot’s Complete Collection of Content Creation Templates. If you want to download them, you have to tell Hubspot who you are, and you can bet they’ll get in contact afterwards. If your lead-generation form is connected to your customer database – like Hubspot’s will be – then this process is even more simple.

Alternative ways of evaluating return

For other types of content, it’s less straightforward. Blogs, videos, articles, guest posts, infographics, case studies and other pieces of content will all contribute to sales in various ways without getting that final conversion. To find the ROI for these, you’ll have to be more creative as there are many methods:

Engagement For some, the amount of engagement a page drives is a good indicator of its value. A higher number of page views, time on site and a lower bounce rate are all good indicators of engagement. The more engaged your users are, the more likely they are to get in touch or buy from you.
SEO performance Your content may be extremely valuable at improving your search rankings and driving visits – and, ultimately, sales – for your site. To work out the return of individual pages or pieces of content, you can work out the page views as a percentage of total page views, and extrapolate this to the total amount of business driven by natural search. This can also apply to sections of your site, for example your blog.
Backlinks Backlinks are important for good SEO performance. If backlinks are one of your goals, they can be used to determine the value of content. The number of backlinks is important, but the quality of the sites linking to you can be even more so.
Social media metrics Content is the lifeblood of successful social media, so the amount of business coming from social links is often a good indicator of successful content. Keeping track of likes, shares and views of different posts is also a good demonstration of the value of different content.

Attribution models in Google Analytics

There are many ways of attributing the value of sales you have made to the marketing efforts that drove them. It’s a complex journey, because users move between channels over a significant period of time before they make their purchase.

Google Analytics is a great free tool that is helpful when evaluating the return of content. Its Page Value metric puts a financial figure against each page based on the contribution it makes to sales. The higher the number, the higher the value.

The tool also allows you to look at your marketing performance using different attribution models, providing you have e-commerce tracking set up. There are the standard models: first click, last click, time decay and linear. There is also the option to create a custom model. It’s worth looking at your content using different models to see how and where it contributes, so you can optimise it.

Start simply

Evaluating the return from content marketing can be as complicated or simple as you like. Our advice is to start off small and grow from there. It’s better to have a baseline figure that everyone understands and gives you a starting point rather than spending time and energy on a more accurate figure that probably isn’t worth the effort. Once you’re confident, you can move towards an ROI value that is accurate and actionable.

Source: https://woocontent.com/

On August 17, 2020

By Entukei Marketing

17 Aug 2020

Web Strategy

Can local SEO help my business? find out here

Local SEO lets your business rank above your competitors in Google Maps and local listings. SEO for local businesses is a must-have part of any marketing strategy. You can use technical SEO, content marketing, and off-page SEO to rank in the Local Pack of Google and other search engines for local keywords.

The great thing about local SEO is that you can drive organic traffic to your website and store by optimizing your online presence around your ideal customers. Local SEO marketing focuses on building your presence near the physical location of your store, or your service area.

Google Local SEO is a powerful piece of your business marketing strategy if you want to attract new customers. But what benefits can local SEO provide your business? Well, that’s a great question so let’s dive right in and look at the benefits of local search engine marketing!

What Are The Benefits Of Local SEO?

If your business relies on foot traffic or leads from customers in a physical location, then local SEO marketing is the right choice for your business. Whether you are a small boutique retail shop or a large company with multiple locations, there are many business opportunities in local SEO.

If you have a physical location, then you need to rank for local search terms when your customers search for your products or services. You can choose to go with paid ads to rank above your competitors, or you can work on capturing one fo the 3 spots in the Local Map Pack.

Local SEO is geo-targeted and timely. Local SEO marketing gets your business listed in the 3 spots available in the Map Pack. Securing your company with local map optimizations helps get you found by local customers in real-time as they are searching for a local solution that you offer.
Google Local SEO attracts customers on mobile devices. Local map optimizations help you get found by customers in your geographic area. These people use their smartphones to find information about local products and services, and you can secure more foot traffic and local leads.
Local SEO offers a high ROI. While there are many variables, your company won’t have to make significant investments into a successful local SEO marketing strategy like you would with other forms of advertising.
Local SEO is untapped potential. Your competition is spending a lot of money to rank for general search terms. You can stretch your marketing budget by paying for local SEO to generate qualified leads and phone calls.

There are only three spots available in the Map Pack, so it is essential that SEO for your local business include a strategy around local search terms. It would help if you used every local search tactic available to beat your competition to make it as easy as possible for potential customers to find your business.

Even if you have never heard of local SEO before, you can’t deny that the benefits local search offers are valuable! Just think about how your business could benefit by driving more local foot traffic, qualified phone calls, and close more sales!

Can My Business Benefit From Local SEO Marketing?

Now that we have talked about what local SEO is, it’s time to talk about if a local SEO strategy is a good option for your business. There are so many types of local businesses that it can be challenging to know if your company can benefit from local SEO services.

The truth is that not all businesses need local SEO marketing. There are several types of businesses that benefit more than others when implementing local searches in their market.

Since not all types of businesses benefit from Google local SEO, it’s important to know that your business type will see results from your investment into local SEO marketing. Let’s take a quick look at the top 10 types of companies that benefit the most from local SEO strategy.

Medical Services: Doctor offices, dentists, and physical therapists have lots of business opportunities with local SEO. Potential patients need to physically visit medical services, so your office can use local map optimization to get found online.
Service & Maintenance: HVAC companies, locksmiths, and cleaning companies are in demand throughout the year and you can use local searches to generate more local leads and phone calls.
Law Offices: Law firms know that online marketing is tough and generating leads can be expensive. While your local market might be tough, you can strengthen your brand and drive prospective clients with professional local SEO services.
Restaurants & Cafes: If your restaurant wants to increase the chances of getting found by local customers looking for the best restaurants in the area.
Breweries: Breweries are a type of business that can see the benefits of local SEO. Local search engine optimization can increase online visibility, secure more reservations, and promote your beer and wine selection throughout the week!
Apartments: Apartment marketing is tough, but you can use local SEO strategies to get in front of potential renters. Localized SEO is perfect to improve your apartment’s visibility and get more people to your leasing office.
Hospitality Industry: Hotels can use local SEO strategies to get found above the competition and even beat out OTAs. This is a critical part of any hotel marketing strategy since hotels rely on drive markets and bookers in the general area.
Pet Services: Dog grooming, pet sitting, and pet supply companies can use local SEO to build an online presence with customers in their regional area.
Real Estate Agents: Home buyers are living in your neighborhood, and you want to show your realtor listings to. Take advantage of local SEO if you want to get more home buyers today!
Local Retailers: If you own a boutique clothing shop or other local retail stores, then Google local SEO is a must-have piece of your marketing plan. Show off your products on Google My Business and build an online following with customers living and visiting near your storefront!

Does your business fall into one of the ten industries listed above? If so, then local SEO marketing is for you! Since we have identified the types of industries that benefit most from local SEO marketing, let’s take a look at the specific benefits that your business will enjoy by enhancing your local SEO strategy!

It’s Time To Get Your Local SEO Strategy Going!

At this you should know if your business will benefit from local SEO along with the benefits that local search offers. If this post speaks to you, then it’s time to take advantage of local search engine marketing! If you are looking for better search results or help to improve your local listings in Google Maps or Bing then you can trust that our SEO campaigns will help you dominate local search results.

Our local SEO consultants perform detailed SEO audits, lead technical SEO campaigns, conduct thorough keyword research, and build authoritative local links to help your business grow.

We will also take care of your Google My Business page with optimizations and GMB posts each week to keep your online presence strong. Not only will our Google Map optimizations help your business and we will also provide your team with transparent monthly reports so you know exactly what your campaigns perform and cost.

If you want more foot traffic and local leads, then you should talk with our online marketing team to get started on local SEO services. We help you reach the top of local Map Pack and beat your competition on Google!

Source: https://www.strategybeam.com/

On August 17, 2020

By Entukei Marketing

17 Aug 2020

Content Marketing

Why are B2B copywriters so hard to find?

More often than not, firms struggle to find the right B2B copywriting talent to hire. And this is simply because the demand for B2B writing skills has continued to rise, even to a point where companies are becoming desperate.

Apart from the brands that are in constant search of highly skilled B2B talent to add to their in-house teams, a lot of top B2B agencies are also looking for editors and writers that can provide top-quality B2B copywriting services to their clients.

The fact is, without being able to provide a top-quality B2B copywriting service, most agencies won’t get many clients. So, an agency’s success depends largely on its capacity to build a talented writing team – and this is not as easy as it seems.

Right now, it appears as if there are too many copywriting jobs than there are writers available to do them. This brings two questions to mind: is it possible to strike a balance, and how?

Demand for the Best Writing Talent

It’s easy to understand why there is a huge demand for writing talent. Virtually all types of B2B marketing requires B2B content at one point or the other. Anytime your content is compared to that of a competitor, having a writer on your team who can capture the attention of your readers gives you a great advantage.

Obviously, there are upsides to having in-house copywriters, especially for companies with heavy workloads. Firstly, being able to call on the talents at your disposal without having to wait until a freelancer is free, can be very beneficial. Secondly, there are positive cost implications because in-house B2B content writers earn less than the average copywriter.

Why is there a shortage of writers?

The top brands and B2B agencies have a plethora of content jobs available, but let’s take a look at why the best writers aren’t always queuing up to take them.

B2B copywriting can be difficult
B2B writing is not easy. If you’re looking for a writer who wants to write about B2B topics such as IP law and insurance software, you’ll need to find someone with a good grasp of the subject, understand how it ties in with the business side of things, and be a good-enough writer to create compelling copy. This is a tough ask for a lot of people.

They don’t need the work
These days, good freelancers are well paid. So, it isn’t surprising to find that a freelancer you’re offering a job to already earns more than you’re willing to pay. And to top it off, as a freelancer they get to work in the comfort of their home, whenever they want. So, why would they want to leave all that comfort just to take a B2B copywriting job in an office? The incentives are not always enough.

How can you fix this problem? By hiring your own B2B copywriters and training them to your company’s high standards.

A B2B copywriter that knows their subject matter will not just come out of nowhere, ready-made to work for you. Once you’re able to recognise this, you’ll know you have just a few options. You can continue hiring freelancers, engage the services of a B2B copywriting agency, employ trainee writers and train them, and improve the skills of your current marketing team through training. All these options come with their own problems.

To build a powerful team of copywriters, however, growing your own team is a solid option. All it needs is identifying people with the right attitude, as well as interest/understanding of tech or business, then dedicating the time to teach and mentor them until they reach the required standard.

This approach needs patience, plenty of coaching, and comprehensive feedback. As such, it’s a long-term strategy, and as time goes on, you’ll start to reap the rewards of your efforts in mentorship, training, and investment.

Also, if a member of your marketing team has a flair for writing, you could structure a development program for them which would involve copywriting training so they can help out with the writing workload. One other advantage of this type of training is that they can review content that has been outsourced to freelance writers.

Alternatively, for reliable and quick results, an expert copywriting agency is the best option.

One thing you can be sure of is that you’ll be getting the best copywriters, which is exactly what B2B marketing requires. Even if you implement all the data, technology, automation, and personalisation techniques, you won’t be making any positive impact if you’re creating content that your readers find poor quality.

If you would like to find out how our B2B copywriting services could be of benefit to your business, feel free to get in touch with us today.

Source: https://woocontent.com

On August 17, 2020

By Entukei Marketing

12 Aug 2020

Content Writing

How to improve your copywriting skills

Great copywriting is essential for converting fresh leads to your business and keeping your loyal customers interested.

But it’s harder than it sounds. Sure, almost everyone can write – but writing to sell is another thing altogether. Rather than just stringing a few grammatically correct sentences together, copywriters must craft content with their audience in mind.

Sound tough? It is, but the tips outlined below will send you well on your way to developing your copywriting muscle. If you’re still stuck after reading, get in touch with us. We’re a copywriting agency, so if anyone knows what they’re doing, it’s us.

Understand what copywriting is

If you’re reading this article, you’ve already taken the first step toward dismantling the jargon and figuring out what copywriting is all about. Now, it’s time to give you some answers!

A question on the tip of many people’s lips is: what’s the difference between content writing and copywriting?

Generally, a content writer creates content like blog posts and articles. This forms part of a content marketing strategy to raise awareness for a brand, business, or product. Although the end goal is to sell, it’s a much less direct approach.

In case you’re interested, we have a content writing service, too.

Copywriters try to prompt buyers to take action and make a purchase straightaway. They might craft website pages, emails, or other kinds of promotional materials. To achieve success, it’s essential to study the arts of convincing and persuasion.

There’s a lot of overlap between the two fields. Blog posts often contain a call to action (CTA) that prompts the reader to buy something, for instance.

Don’t get too hung up about the labels – just focus on learning to write in a way that gets the results you want.

Master the basics of grammar

The natural follow-up question is: how can I learn to improve my copywriting? Before you perfect your persuasion skills, you need to get your basic grammar skills up to scratch. Grammarly is the most popular piece of grammar-checking software available, and it has a free version. ProWritingAid and HemingwayApp are two alternatives.

Whichever you use, you’ll find there’s a focus on cutting out unnecessary words and making your writing as simple as possible. After using them for a few weeks, you might be surprised how many redundant words and phrases you’ve been using in your writing.

If you still don’t feel confident in your writing or grammar skills, why not ask for a second opinion? Asking a friend or relative to proofread your work might sound daunting, but it will help you take huge strides in improving your writing.

Study copywriting tools and resources

Once you’ve mastered the basics of writing well, you should start thinking about your SEO strategy. It’s no use writing a fantastic piece of copy if it ranks so low on the search engine that nobody sees it.

One tool we can’t recommend enough is WordCounter. Don’t be fooled by the name – it does far more than just count how many words you’re using.

This website also recommends keywords based on your content and lets you know if you need to include more of them. This is essential for letting Google know what you’re writing about.

Although it’s generally not a good idea to work backwards with your SEO strategy, this is a less intimidating way to start than carrying out keyword research before writing.

Like all serious writers will tell you, you can’t improve your writing unless you read. Even if you think you don’t have the time, it’s time to make it a priority. Amongst the most acclaimed books on copywriting are The Boron Letters by Gary C Halbert, Ogilvy On Advertising by David Ogilvy, and Triggers by Joe Sugarman. They all contain useful copywriting examples, too.

Of course, there are many more. As you’ll soon see, inspiration could strike you in strange places.

Take notes from inspiring writers

Reading books about copywriting and related topics is useful, but it’s not the only way to improve your copy.

Becoming a truly great writer is all about developing flair and your own voice. That involves experimenting with your writing and consuming many types of content.

Comedy, memoirs, and young adult fiction are all on the table. Maybe reading Charles Dickens helps you add some flow into your writing and trying some humour teaches you to be less formal and rigid.

Whatever you’re reading, take notes and think about how you can learn from it.

Don’t hold back with your editing process

Many people struggle with editing, but let’s get real – you can’t be a good writer without it. This is true of all kinds of writing, but you have to be especially ruthless with your copy. If your first sentence doesn’t hook the reader in immediately, you can kiss goodbye to your sales.

If you’re struggling, a common tip is to read your content out loud. It might seem tedious, and you might feel slightly crazy doing it at first, but it’s one of the best ways to figure out if something sounds good.

Copywriting is a difficult skill. You can’t just pick it up overnight after reading a book or watching a few videos. If you truly want to improve, you have to make a long-term commitment to mastering your craft.

If you already have a business or an idea and you need to start making sales now, you might not feel you can afford to wait that long. That’s okay, too.A great alternative is to use a copywriting service that’s already put in the time and can do the work for you. You can also use working with an agency as the perfect opportunity to learn more about copywriting.

Source: https://woocontent.com

On August 12, 2020